About Us | Rafoof – Premium Beauty and Fragrance Essentials

Rafoof is your gateway to carefully curated beauty, personal care, and fragrance essentials. As a brand under Zad Al Khair Trading LLC, based in Dubai, we are committed to delivering high-quality products that enhance your lifestyle with elegance and authenticity.

Our Vision

To become the leading online destination in the GCC for unique, premium, and trusted personal care and fragrance products — combining quality, aesthetics, and value.

Our Mission

At Rafoof, our mission is to bridge the gap between global quality and local convenience. We aim to offer a seamless shopping experience with a handpicked selection of fragrances, skincare, and personal care items that speak to the diverse needs and tastes of our customers.

Our Values

Authenticity: Every product on Rafoof is carefully sourced and verified.
Customer-Centricity: Your satisfaction is our top priority.
Elegance in Simplicity: We believe in clean design, honest pricing, and easy access.

Our Future Plans

Expansion: Adding more regional and international brands to our platform.
Private Label: Launching Rafoof-branded products crafted with high standards.
Community & Content: Building a blog and media presence around self-care, reviews, and lifestyle inspiration.
Sustainability: Partnering with eco-conscious suppliers and adopting eco-friendly packaging solutions.

Authenticity Guarantee & Brand Ownership

At Rafoof, we are committed to offering 100% genuine products only.

NEXPO Brand Ownership:
NEXPO is a registered trademark owned and operated by Zad Al Khair Trading LLC. All GTINs/Barcodes for NEXPO products are officially registered to Zad Al Khair Trading LLC via GS1. This ensures that every NEXPO perfume is verified and authentic.

Sourcing Policy:
All our perfumes and personal care items are sourced directly from global brands or their authorized and trusted distributors. Each product is provided with its unique GTIN (Global Trade Item Number) to ensure compliance with international authenticity standards.

Your trust is our top priority, and we offer a clear and transparent return policy for your peace of mind.