About Us
Premium Beauty & Fragrance Essentials
Rafoof is your gateway to carefully curated beauty, personal care, and fragrance essentials. As a premier brand under Zad Al Khair Trading LLC, we are dedicated to delivering high-quality products that enhance your lifestyle with elegance and authenticity.
Corporate Identity
Our Vision
To become the leading online destination in the GCC for unique, premium, and trusted personal care and fragrance products.
Our Mission
Bridging the gap between global quality and local convenience with a handpicked selection that speaks to diverse tastes.
Our Core Values
- Authenticity: Every product on Rafoof is carefully sourced and verified.
- Transparency: Official GS1 registration for NEXPO products ensures trust.
- Simplicity: We believe in clean design, honest pricing, and easy access.
Our Future Plans
- Expanding our portfolio with more elite international brands.
- Developing our private label "NEXPO" with the highest standards.
- Focusing on sustainability and eco-friendly packaging solutions.
Authenticity & Guarantee
At Rafoof, we are committed to offering 100% genuine products only.
Brand Ownership
NEXPO is a registered trademark owned and operated by Zad Al Khair Trading LLC. All Barcodes/GTINs for NEXPO products are officially registered via GS1, ensuring that every product is verified and authentic.