In August 2025, during one of the hottest summers on record, a group of young perfumers and creatives gathered with a shared frustration: the world of fragrance felt either too traditional or too synthetic. They wanted something different perfume that felt modern, global, but still deeply human.
They began experimenting in a small studio, blending notes inspired by travel, culture, and raw memory. The first creation combined unexpected contrasts—bright citrus against dark resins, soft florals against raw spice. It was bold, fresh, and alive, and it became the spark for the brand.
The name came naturally: NEXPO, short for NEXT EXPOSITION — a showcase of what fragrance could become. Just as world expositions once introduced inventions that shaped the future, NEXPO set out to introduce scents that redefine how we express identity.
From its very first release, NEXPO has carried the spirit of its birth: restless, creative, and always forward-looking.